During the 2017 General Election, Yara co-created the GE2017 Tinder chat bot with Charlotte Goodman, after her initial tinder voter registration push. The GE2017 Tinder chat bot was a pioneering new way of reaching young voters, put together by a women-led team of four in 2 weeks.
It is estimated to have sent messages to a total of over 30,000 18-25 year olds in marginal constituencies, such as Dudley North, held by only 22 votes. It was covered by the Times, New York Times, Indy, The Sun, GQ, Dazed, Mashable, Wired among others.
Charlotte and Yara wrote about their tool in the in the New York Times.
Yara also worked on the Refugees Welcome and Progressive Alliance campaigns, writing and managing emails and Facebook ads, as a member of the Small Axe Communications team. Yara has worked as a Digital Content Editor at Save the Children and gives workshops for feminist organisation Fearless Futures.
She’s always up for working on new creative digital campaigns.